City miami beach voted in favor Plain Marketing in GTA 6accepted a deal with Rockstar Games worth an estimated $3 million, despite Strong resistance from some in city council. The vote, broadcast live on September 10, ended with a narrow 4-3 margin, giving the green light to negotiate the details of the initiative.
The proposal is surprisingly cautious compared to the tone of the series: The GTA 6 logo will only appear on umbrellas and deck chairs manager butcher brothers (parodied in the game as “Sol Sisters”), the company is responsible for the city’s beach services. There should be no branding on iconic locations or intrusive features.
In short, this has nothing to do with the more ambitious campaign proposed for all of Miami-Dade County, which has generated a lot of discussion in recent weeks and faced strong opposition from the county sheriff. The project includes GTA 6-specific advertising boards, “Welcome to Vice City” signs in airports, and even game-branded Metromover trains: the operation will transform multiple locations in the city into advertising spaces.
A bad example for the city or an opportunity to exploit?
Although smaller in size and tone, there was no shortage of dissenters. Commissioner David Suarez He was among the harshest critics of the initiative, arguing that the city should not associate its image with a brand that represents theft, drugs, robbery and violence against civilians and police. “Grand Theft Auto is a video game where players steal cars, sell drugs, rob, kill civilians and agents,” he said. “They can do it, they can sell it, they can advertise it. But that doesn’t mean Miami Beach has to help them do it.”
Suarez recalled how the city devoted resources to combating the behavior depicted in the game: “We spent millions of dollars fighting drugs, crime and disorder. Now should we turn our beaches into Grand Theft Auto spaces?” What message are we sending to the world?”
Rockstar is ‘pathologically obsessed’ with GTA’s secrecy, says former developer
However, other commissioners downplayed their concerns. Monica Matteo Salinas “We’re not going to stream Grand Theft Auto,” he joked. We do not distribute guns and cocaine to tourists”, remember that gamers don’t become criminals by imitating them. joseph magazineinvites us to look at the economic advantages of the proposal, adding that global attention to GTA 6 will come anyway: “We can stand by and watch, or we can take advantage of opportunities. Protecting Miami Beach is not about hiding. “
