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Hasbro distances itself from Optimus Prime’s Trump promotional post: ‘Used without permission’

Olivia Bennett by Olivia Bennett
September 11, 2026
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Hasbro distances itself from Optimus Prime’s Trump promotional post: ‘Used without permission’
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Hasbro responded to some of the posts going viral Department of Homeland Security (DHS) who used this character Optimus Prime Promote deportation policies desired by the Trump administration. image, Made with artificial intelligencehired the Autobot leader without authorization.

Additionally, Homeland memes are contrary to the themes of the Transformers series, which is basically about fighting for the planet they are on, often clashing with “racial” prejudice.

dirty

One of the pieces of content was a fake Optimus Prime-themed movie poster titled “Transformers: Age of Exile”, the symbol of which Department of Homeland Security and ICE. The second post showed Optimus coming face-to-face with a Sikh man, accompanied by the phrases “Deport yourself or find out the truth” and “American America. Get off our roads; you don’t know how to drive Mr. Singer.” The latter’s content was removed after receiving considerable criticism, particularly for its overtly racist messages.

Hasbro publicly addressed the issue via its social channels and clarified that it did not license the character. “Optimus Prime is a beloved character who represents humility, leadership, compassion and justice. Hasbro is aware of recent posts using his image. These posts are posted without permission and do not represent the Transformers brand or Hasbro,” the company said.

Peter Cullen, voice of Optimus Prime, dies at 85

Peter Cullen, voice of Optimus Prime, dies at 85

This story also has special significance because it happened during Death of Peter CullenThe historical voice actor of Optimus Prime, who has voiced the character for decades. Cullen’s final performance as the Autobot leader is expected to be in the short film “Optimus Prime: Awakening,” which will be screened during the 40th anniversary celebration of “Transformers: The Movie.”

This is certainly not the first time the Trump administration and its spin-offs have used pop culture elements for propaganda purposes, violating the author’s intent It represents exactly the opposite situation Messages that exploit them without permission.

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