Borderlands 4’s online presence on Steam has grown dramatically, with over 20,000 concurrent users, the largest single-day increase since early September, when the number dropped back to 2,200 after a strong start. Two factors have contributed to the renewed interest: a free weekend on Steam and the release of a new DLC character called Loveless.
Positioned as a schizoid cybernetic-enhanced warrior, the new heroine has attracted significant attention not only with her dynamic gameplay, but also with her extremely revealing cosmetics suit. Gorgeous order packagefans have come to call it a classic marketing tactic to attract viewers.
With its $9.99 price tag and provocative style, Loveless brought thousands of players back to Gearbox’s looter shooter.