Microsoft CEO Satya Nadella is confident in the current Xbox brand development strategy in the context of large-scale business restructuring. The person in charge said that the optimization of the structure allows the company to rely on the strong combination of existing game series and look to the future with confidence.
The top manager shared his impressions in a new podcast, noting the impressive results of the work of new gaming director Asha Sharma. The division had previously gone through a rough patch, with the company laying off thousands of employees, closing several high-profile studios and scaling back development of some promising projects to reduce costs. The company’s management believes that this painful step is a necessary restructuring for long-term stability.
The company’s main goal remains to create a viable business model that delivers premium content to the largest audience on PC and home consoles. The transformation undertaken as a result of the major release should put the brand on track for a confident recovery in financial performance in the next financial period.
