More products, fewer mid-level managers: Turners will rebuild Apple with a “focus on engineering”

According to Bloomberg, new Apple CEO John Ternus plans to “reconstruction” The company arrives “Work faster and more efficiently”. This restructuring involves improving efficiency “Focus on Engineering”launch more products and reduce “Mid-level management position”. Ternus also requires Apple employees to become “More experimental”.

Apple’s new CEO hopes to release more products and do them faster than before, making the company “More experimental”. One of his ideas is to change Apple’s release schedule to rely less on the typical spring and fall cycles and instead launch new products throughout the year.

Turners want “Creating a more efficient organization with a greater emphasis on engineering”. This includes a series of cost-cutting measures and restructuring. For example, one of the changes is “Abolition of some mid-level management positions to reduce the number of layers between engineers and senior managers.” Turners also demanded higher revenue from Apple’s services division.

Apple has reportedly laid off employees over the past two weeks “Several project managers” In the hardware development department. Bloomberg describes these positions as “Has been at the heart of Apple’s product development process for decades”Responsible “Deadline management and work coordination among teams.”

Ternus, 51, has been advocating for more effective organizations for years. As head of hardware development, he told employees at an all-hands meeting that Apple should hire fewer people, put more demands on existing engineers and trim its bloated workforce. During the presentation, he showed a slide that included a graph of annual headcount growth and argued that the company should achieve more with fewer employees. “reports Bloomberg.

According to Bloomberg, Apple’s layoffs affected project managers, including several directors and one of the company’s most senior employees. They only have a few weeks to find another job elsewhere in the company. Those who cannot find new positions will be laid off later this year. According to insiders, Apple is currently in the “confusion” and “nervous” environment.

It should be noted that lThis summer, Apple is developing a plan to lay off about 5,000 AppleCare support staff and plan to replace them with artificial intelligence agents. But in The company ultimately suspended those plans and is not currently considering such action.