Sony confirms it will not attend CES 2027ending an engagement that lasted for decades. The company started attending the first Consumer Electronics Show back in 1967, and has used the show to make a number of important announcements over the years, including the recent reveal of the PlayStation 5’s official name, the PlayStation Now streaming service, and the company’s 3D gaming-related projects.
The most important thing for Sony now is its entertainment business
A Sony spokesperson explained to Bloomberg that the choice is related toEvolution of group priorities. “We are continually and strategically evaluating our activities and communications based on the needs and priorities of each business,” the company said.
Sony also points to increasingly central areas entertainmentintellectual property management, and “technology designed to support creators.”
Sony counters PS5 Pro hype with specific demands
This decision comes after Sony did not set up its own booth at CES 2026. However, she was also present sony honda mobileThe company, a joint venture with Honda, debuted at the exhibition with its Afeela electric vehicle. However, the future of the partnership itself has become less clear after Sony and Honda announced their intention to reevaluate the partnership.
The absence from CES therefore has deeper implications for the overall re-evaluation of the company’s activities, which no longer sees its core activities as technology-driven, but rather technology-driven areas such as PlayStation, music and cinema They have become more important. However, Sony continues to hold an important position in technology, including as a major supplier of sensors to the automotive industry or as a manufacturer of photographic equipment.
