OpenAI will expand ChatGPT advertising to 31 European markets, including Italy, starting from August 24. The expansion, which has been in testing for six months, will initially involve agents and partners.
OpenAI is preparing to expand ChatGPT Ads in Europe, bringing its advertising platform to Europe 31 new markets starting Monday 24th August. Countries involved include Italy, Germania, France, Spain, Sweden, Norway, Denmark, Netherlands, Ireland, Belgium, Austria, Poland, Czech Republic e Portugal. The expansion is the largest phase of the company’s advertising program.
The European debut comes about six months after ad testing began in the United States, marking a transition to a platform designed to operate internationally. Initially, advertisers in new markets will be able to Access the service through the OpenAI Ads team and technology and agency partners. There are also self-service solutions for small businesses and entrepreneurs, which will be covered later.
ChatGPT advertising, OpenAI’s stance on service expansion
According to OpenAI, the ChatGPT context provides Different characteristics compared to the traditional advertising environment. Users come to the platform with a specific goal, question or task, for example when they need to compare products, choose software, organize a trip or make a decision.
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Then the company wants to advertise in conversational experiencetry to relate them to the intention expressed during use. The company also highlighted some Principles related to advertising management.
ChatGPT Advertising and OpenAI Advertising Policy
Ads are clearly identified and separated from ChatGPT responses; according to OpenAI, the presence of ads It does not modify the answer produced by the assistant. Conversations are also private to advertisers, and user data is not sold. Users can also control ad customization while still having access to ad-free paid plans.
In terms of results, OpenAI said that tens of thousands of advertisers have used ChatGPT ads. about 20% of conversations have clear commercial intent, while many others Relevant to purchasing or business decisions.
The company also claims to have Continue to develop the platformintroducing tools to optimize conversions, geo-targeting and campaign measurement.
