The store on the sofa is reborn: Yandex starts testing shopping functions on smart TVs

The company told Kommersant that on Yandex smart TVs, users can purchase goods directly while watching. Yandex is currently testing advertising mechanisms: initially through QR codes and smartphone purchases, but in the future the entire process will be moved to TV. Experts say this is a promising solution, but will cost advertisers 10-15% more than traditional promotional methods. Image source: alice.yandex.ru