Previously, OpenAI has focused on generating revenue through ChatGPT subscriptions offered to private users. Realizing that such monetization schemes were not very effective in this space, she launched advertising in ChatGPT, which helped to justify (at least partially) the cost of AI infrastructure and training models. OpenAI’s annual advertising revenue now exceeds $1 billion.
Image source: OpenAI
The startup reports this on its page Corporate Blogseparately emphasized that it took him less than 200 days to achieve this result. In addition, OpenAI customers in India, Europe, the Middle East, and North Africa can now purchase ads through the Ads Manager service. Overall, ads in the ChatGPT interface are available in more than 40 countries around the world. In addition to advertising, the company generates revenue from selling subscriptions, accessing software interfaces and interacting with enterprise customers.
ChatGPT’s advertising test began in the United States in February this year, and competitor Anthropic immediately criticized OpenAI’s move. Ads are shown to ChatGPT users who either don’t pay to access the chatbot at all or are limited to Go rates. In fact, most of ChatGPT’s more than 1 billion active users who visit the chatbot every week will see these ads. OpenAI said it clearly labels ads and does not customize the chatbot’s responses based on advertisers’ interests. In addition, the latter does not have access to the content of ChatGPT users’ private messages. The company promises to grow its advertising business by offering new ad formats and expanding them into new geographic markets. Currently looking for innovative ways to interact between advertisers and end-users of the service.
More than 50 companies already advertise regularly on ChatGPT; representatives of small and medium-sized enterprises can also access the website through the advertising manager. One of ChatGPT’s ad exchange clients received more than three times what they spent on ad campaigns in 28 days. Another OpenAI partner said that more than 80% of the traffic generated by chatbot advertising comes from new customers.
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