Chinese power manufacturer TCL filed a lawsuit against South Korea’s Samsung in federal court in Los Angeles. The plaintiff accused its competitor of falsely advertising that certain TVs use Mini LED technology.
Image source: tcl.com
Samsung falsely advertises that its M series TVs use Mini LED technology, which helps improve image quality. Korean manufacturer “A cheaper model without Mini LED technology was selected from the redesigned product line and sold to the public as a ‘premium’ Mini LED model at an attractive price”the statement of claim says.
Samsung has announced it will vigorously oppose the lawsuit “Confident in the quality and accuracy of its product descriptions”. “Samsung’s false advertising misled consumers who wanted the superior picture quality of Mini LED TVs into purchasing falsely labeled Samsung products, unfairly harming TCL’s sales, reputation and valuable technology.””, said the plaintiff’s representative.
Chinese manufacturer says Mini LED technology in TCL TVs offers “Image quality significantly improved, with greater dynamic range and higher contrast”. The company said its Mini LED TV sales surpassed Samsung’s between 2023 and 2025 as the Korean manufacturer failed to develop similar models at competitive prices. However, in March this year, the company launched its M-series TVs at a lower price than TCL’s cheapest Mini LED models and claimed in its ads that these models used the technology.
The lawsuit claims that Samsung’s M-series TVs “Does not include any technological progress related to Mini LED technology” Is a redesigned version of the standard Samsung LED TV. “This long-running story of corporate greed only succeeded because counterfeit products brought back Samsung and stole TCL’s hard-won market share.” – said the plaintiff. TCL is asking for Samsung to be banned from using the term Mini LED and for monetary damages.
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