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Global shipments of foldable smartphones will exceed 100 million units by the end of this year, and iPhone Ultra will play an important role in this development. Analysts say Apple will capture 25% of the market for these devices by the end of this year, and it will be the largest player here next year Counterpoint study.
Image source: counterpointresearch.com
Foldable smartphones have attracted a lot of attention, but so far account for only 2% of the total market. Next year the situation will change significantly: growth is expected to be 24% this year and another 37% next year. Samsung, Huawei, Motorola, Honor, Google, Vivo, Oppo and Xiaomi will all launch new products, but Apple will enter the market in a big way.
Apple’s entry into the foldable smartphone market will have immediate results – by the end of this year, the company will have shipped 6 million foldable iPhones, accounting for 25% of the market, second only to Samsung, which has a 38% share; analysts say Huawei is in third place with a 22% share. It will be very important for Apple to achieve such results in the shortest possible time, and the company will become a major player here in terms of sales throughout the year – Apple will more than double its supply, occupy 40% of the market share, and even replace Samsung as the number one.
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