Apple has increased the prices of iPhone 16, iPhone 17, iPhone Air and iPhone 17e smartphones by $100 each. Price changes reported mike rumorThe launch of the online store coincides with the launch of the flagship iPhone 18 Pro and Pro Max and iPhone Duo, as well as the discontinuation of production of the iPhone 17 Pro and iPhone 17 Pro Max versions.
Image source: Apple
The cost increase affects all four existing models in the range. The basic iPhone 16 is currently priced at $799 (about 68 rubles), the iPhone 17e is priced at $699 (about 60,000 rubles), the price of the standard iPhone 17 has risen to $899 (about 77,000 rubles), the compact iPhone Air starts at $1,090 1,0900 (about 1940 rubles), the compact iPhone Air00 Earlier at 10900, ahead of today’s presentation, analysts predicted a similar move based on statements by the company’s now-former CEO Tim Cook about the inevitability of price corrections due to external factors.
The price increase is due to a shortage of storage chips and storage equipment, caused by high demand from companies developing infrastructure for artificial intelligence and cloud services. Cook likened the current parts shortage to a “once-in-100-year flood,” noting that in his more than 40 years in the industry, he has never encountered a problem of this magnitude. “I have never seen anything like this in any area in the last 40 years“, he said.
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