L’generative artificial intelligence increasingly present in Japanese video game development. According to a survey conducted by the Computer Entertainment Suppliers Association (CESA) and presented in a preview of CESA’s 2026 Gaming Industry Report, 85.8% of developers interviewed Announces the use of generative artificial intelligence tools in its work. The data includes 63% of people using them daily and 22.8% using them occasionally.
no turning back
There is a significant increase in relationships between developers and companies related to CESA compared to the 51% recorded in the 2025 edition. The 2026 survey involves development professionals and companies associated with the organization, which includes numerous Japanese industry players. The full report will be released in December, and a preview version has been distributed to the media at Tokyo Game Show 2026.
The released data doesn’t yet specify what developers are using AI for most often, but they highlight what they are The Company’s Expected Key Earnings. “Improving operational efficiency and productivity” is the first priority, followed by the possibility of shortening the development cycle and reducing development and management costs.
Richard Garriott looks toward the next Ultima of generative artificial intelligence
However, the use of artificial intelligence has led to the introduction of new control programs. The most common measure cited by developers was “verification, correction, and supervision by people.” Other approaches taken include definitions or limitations of the tools that can be used and instructions not to directly use the output generated by artificial intelligence.
The 2025 report also highlights the growing role of artificial intelligence in development, with the Images and visual resources The most cited uses were followed by text and narrative content production and program support. As a result, new surveys show a further expansion of the use of technology in production processes.
Commenting on the new data, Tsutomu Masuda, executive director of CESA, emphasized that “this shows that generative AI is seeing widespread and continued adoption in development environments.” However, Masuda also emphasized the need to address issues related to Violations that may result from the use of this technology. The executive said one of the industry’s future challenges will be “improving the quality of human-centered video game development” while trying to incorporate new technological possibilities and protect intellectual property.
