Information overload has become the norm on the modern internet: millions of websites, tubes, apps and services compete for our attention, and recommendation algorithms turn the process of thoughtfully sensing data into an endless race to scroll and click. RSS readers, which once gave users complete control over their subscriptions, have faded into the background, giving way to “smart” feeds that decide for themselves what to show you and impose content that forces us to stay in front of the screen for as long as possible. As a result, digital junk—clickbait, duplication, spam, fakes, negativity—is crowding out the messages that really matter, and domestic startups can put you back in control. infatuationIts development team consists of graduates from Moscow State University, MTUSI, MEPhI and other Russian universities. “Infatium” has been successful category Receive rewards from MSU’s accelerator program DemoDay 2025, and get The “Product of the Week” award on the Product Radar platform is designed for self-presentation of Russian technology projects and early-stage startups.
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Infatium (the name is a merging of info – information and spatium – space) is a new generation content aggregator. It takes the basic idea of RSS (all content in one place) and adds a layer of artificial intelligence to it. Instead of juggling dozens or even hundreds of Telegram channels, YouTube feeds, and public pages on social networks, you can collect different sources in one interface. But most importantly, you need to set strict rules for what and how you want to read. That’s the idea behind the project. Infatium cuts through the noise and creates a feed that is purposeful and most accurately meets user interests. No need to scroll endlessly through posts or mindlessly waste time: you read the most important content, close the app and get on with your business.
Infatium is a content aggregator from multiple sources with smart filtering and presentation in feed or digest format
The built-in AI filtering tool allows you to flexibly set processing rules for downloaded content. You can send a prompt (request) to the application, and the application will filter the messages through the prompt. For example: “I want a peaceful life every day. Only science and culture. Eliminate politics, advertising, repetition and clickbait.” The Infatium algorithm cleans the raw stream, leaving only the best. In this case, filtering rules apply to material in both text and graphic formats. Moreover, with the help of artificial intelligence, the program can not only filter out unnecessary things, but also adjust the style of presented materials according to the user’s preferences – a feature currently only provided by Infatium.
Finally, another advantage of Infatium is the ability to choose the format in which the information is presented. Options are available for classic feeds, where publications are published in chronological and summary formats, automatically generated by artificial intelligence at user-specified times. This method allows you to stop reading feeds throughout the day and receive a short recap of the most important things at a certain time (for example, a summary of financial market or IT news).
Create a personal feed by talking to an AI assistant
Infatium is omnivorous and can obtain content from a wide variety of sources. These may include any website that supports broadcast content in RSS and Atom formats, popular blogs, forums and topic communities (LiveJournal, Habr, Reddit, etc.), VKontakte social networks, public YouTube and Telegram channels. In other words, Infatium can adapt to almost any data presentation. At the same time, there is no need to bother setting up feeds manually – you can delegate this work to an artificial intelligence agent, which will independently find suitable sources based on text requests and combine them into a summary. For the truly lazy, the program offers a catalog of ready-made films curated by Infatium’s editorial team, covering a variety of topics – from technology and science to business and culture.
News source settings in the program
Currently, the Infatium project is available as an Android and iOS mobile app; a web version of the aggregator is expected to be launched in the future. You can interact with the product in three price ranges – Free, Access (from 283 rubles per month) and Access+ (from 530 rubles per month). The free option offers the ability to create an unlimited number of feeds and a basic set of features; a subscription provides access to advanced personalization tools and prioritizes requests. For each commercial tariff, there is an assessment period without payment, as well as the verification authorization process of entering bank card details typical of many online services – Infatium does not pose any financial risk in this regard.
Nonetheless, Infatium is one of the few software products in the marketsolving the problem of digital fatigue. It’s a productivity tool for reporters, analysts, columnists, and anyone whose workflow relies on monitoring multiple news streams. A tool that changes the paradigm of information perception: instead of being a passive consumer, being fed content in order to retain metrics, you become the editor-in-chief of your own agenda.
What’s particularly interesting is how Infatium organically reflects the general vector of modern AI service development. If recently neural networks were more often seen as text generators for learning or basic assistants, today the focus is shifting to the creation of specialized autonomous artificial intelligence agents (from integration into server operating systems to personal assistants) to take over daily tasks and reduce cognitive load. Infatium is an example of how artificial intelligence is starting to act as a filter to protect our brains, rather than a magnet for attention.
Simply put, Infatium attempts to return users to the subjectivity of consuming information. In a world where algorithms decide what to read for us, the app offers a simple contract: You choose the sources, you set the rules, and artificial intelligence just helps. If you’re tired of endless referral sources, digital noise, and want to take back control of your message flow, Infatium is worth a look. The project is still young, but its ideas and already implemented features make it a worthy alternative to traditional aggregators and RSS readers.
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