The startup Natura introduced the Interface smart ring costing $99. The device is designed to work in the era of AI agents: by pressing a button, you can give an AI agent an order, write down a thought, or complete a task without taking your smartphone out of your pocket. Supports health monitoring functions: heart rate, heart rate variability, sleep quality and activity level.

Image source: natura.inc
An idea Natura Interface is to help people become less distracted by their smartphone screens, so everyday tasks can be completed faster and more naturally. At launch, the device will support integration with a range of AI agents and applications, including Meta✴ Muse, Instinct, Grok Bot, Claude and ChatGPT. Pre-orders begin in November, with deliveries scheduled for December or January.
The smart ring is not the company’s first product. It previously released HumanPods, AI-enabled headphones designed to interact with agents. Natura, however, felt that a different form factor was needed to take advantage of the latest advances in voice technology. There are a huge number of options for using an AI ring, the manufacturer noted.
While you’re running, you can tell the ring to track your workout; in the morning after waking up – find out what is planned for the day; Having discovered in the shower that the shampoo has run out, order a new one; when falling asleep in front of the TV, give the command to turn it off and set the alarm for the morning; After recording the meeting, send notes to your colleague based on the discussion.

Responses from AI agents can come through connected headphones, the Live Activities feature on the iPhone, or the NatureOS app. Users working with multiple AI agents can choose which one will perform a specific task: one can be tasked with writing code, a second with booking a table, a third with something else. You can control not only AI agents, but also your own devices, including computers. In the future, the developer is confident, the ring will become the main interface for human interaction with technological solutions.
At the start of sales, Natura Interface will cost $99, but in the future the company plans to increase the price. The manufacturer intends to make the device available to users, develop a base of active customers and create demand. After a free period of three to six months, Natura wants to introduce a subscription fee of $9 per month. Manufacturing costs are comparable to devices like the Oura Ring and Samsung Galaxy Ring, using many of the same components. However, the startup wants to set a more modest price to lower the barrier to entry and encourage adoption of the product.
Natura Interface offers a range of health monitoring features. The ring tracks resting heart rate and pulse rate, heart rate variability, sleep stages, activity level, number of steps and changes in skin temperature. Fully charging the battery takes 100 minutes, after which the ring can work from 6 to 12 days.
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