On August 15, when tourists arrived at the “Perekrestok” supermarket located at 7 Kolomenskaya Street in Moscow, they could see an unusual picture: a huge six-meter inflatable Patch was placed at the entrance, and in the meat department, guests were greeted by characters from “Dota 2”.
Brands are laying out their cards today, announcing an unusual promotion to coincide with the PARIVISION esports team’s performance at the annual major event, The International 2026, taking place in Shanghai from August 13-23.
Choosing the iconic butcher character to partner with the grocery chain has symbolic meaning, quotes from the hero “Fresh meat!” 》 Bringing new colors to fans. Now, after winning the Esports World Cup, PARIVISION is considered one of the event’s main favorites, with a prize pool of $3 million.
