
When Asus launched the high-end ROG Matrix RTX 5090 for $3,999 and MSI launched the RTX 5090 LIGHTNING Z for $5,090, many analysts thought these extreme price tags were just a whim for collectors and enthusiasts.
However, the situation on the market is even more serious, with the retail price of some standard GeForce RTX 5090 series graphics cards unexpectedly approaching the $5,099 mark. This trend has raised serious questions among buyers, who want a more reasonable pricing policy for basic modifications to the new generation of graphics accelerators.
High-end hardware prices continue to rise and break records, forcing gamers and professionals around the world to rethink their system upgrade budgets.
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NVIDIA seems to have decided to step into the balance of power in the HBM memory market, which is currently dominated by Samsung, SK Hynix and Micron. The company is betting that its NVHBM architecture can significantly change the balance of influence for manufacturers.
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The main drawback of the ASUS ProArt P14 with RTX Spark is not the memory, but the storage. The laptop will offer up to 128 GB of combined LPDDR5X, but expanding storage will be much more difficult.
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