CD Projekt Red studio head Michal Nowakowski describes the Cyberpunk series as a timeless project that will continue to grow in value well beyond the video games themselves thanks to thoughtful strategy.
According to the executive, these metrics reflect conscious management of the product life cycle. The company is focused on expanding the platform, growing its audience, and providing ongoing support after the game is released.
The studio was able to secure its status as a long-term asset and benefit the business years after release. The brand has successfully grown through relevant media projects and cross-media initiatives.
