Saudi Arabia’s Public Investment Fund is considering Electronic Arts and Savvy Games Group partnerIts games division has become the subject of intense controversy shortly after completing its acquisition of the studio.
If this action comes to fruition, franchises like The Sims, EA Sports FC e Battlefield It would eventually be placed under the same company as Pokémon Go, controlled by Savvy through its subsidiary Scopely, which in turn acquired Niantic. Given that PIF’s entry into EA has already raised a lot of questions, this type of merger will inevitably attract more attention.
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Bloomberg quoted people familiar with the matter as saying that I PIF leaders They are still considering the move and have not yet made a final decision. Given that the fund controls or invests in a growing number of video game studios, its stated goal is to encourage “better coordination among assets.”
In recent years, Saudi Arabia’s sovereign wealth fund PIF has invested in a number of companies in the sector, including Nintendo, Capcom, Activision Blizzard and Take-Two. However, EA remains the most high-profile case of direct ownership shared with other investors. Its entry into Savvy Games Group would therefore signal a possible change in strategy, with the fund preparing to take a more direct role in the publisher’s management.
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PIF has already had a great impact on EA Concerns raised by workers and players at takeoverinvestors lost $55 billion. Many are concerned about new layoffs, while others say they worry the fund’s impact could lead to censorship or even the removal of content that includes characters and themes from unpopular regimes, with fans of The Sims and BioWare games particularly concerned.
None of the parties involved in the possible merger commented on the news. It remains to be seen whether the PIF will actually decide to take this step and face a new regulatory process.
