Martin KlimaThe co-founder of Warhorse Studios and the executive producer of “Kingdom of Heaven: Deliverance 2” admitted that he is not a fan of the Grand Theft Auto series and has no intention of playing it. grand theft auto 6 When November 19th comes. Paradoxically, however, he hopes the new Rockstar game will be a huge success. What’s the reason? it can ultimately be Video game prices generally risewhich, according to Klíma, is necessary for the industry’s survival.
For those who don’t know, unlike in Italy and Europe, GTA 6 is priced at 80 euros, in line with other AAA titles, Price set at $80 in the USwhat does it mean $10 more than standard market. The discrepancy has sparked debate overseas because it could become an important precedent that publishers can use to justify new price increases across the industry.
“GTA 6 must lead the way”
In an interview with PC Gamer, Klíma explained that he “doesn’t like the GTA series at all” and that he doesn’t understand why it’s so popular: “I don’t understand why it’s so popular at all. It’s something I can’t understand.” Despite this, he recognizes the value of the Rockstar game, calling it a “technical marvel” and hoping that GTA 6 can live up to the expectations.
According to Klima, The industry is in critical condition: Development costs continue to rise, and the main source of revenue is now stretched to its limits. Audience expansion has stalled, digital markets have maximized profits, and the artificial boom brought about by the pandemic has faded, bringing with it cuts and restructuring. in short, He thinks the only solution is to raise prices game, and hopefully the overwhelming success of the new Grand Theft Auto will pave the way.
“The last thing you can do is raise prices,” Klima said. “It would help a lot, but everyone is afraid of it. Now, I hope GTA can lead the way and enable us to increase costs. ”
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For producers, Only Rockstar Games and Take-Two have commercial strength “Dare” to raise prices, a measure he considered “long overdue and necessary for the survival of the business”. Therefore, he hopes: “GTA 6” will be so successful that the new price of $80 will be normalized.
Klima’s stance is consistent with that of several analysts. In May, Bank of America’s Omar Dessouky said that GTA 6’s higher price could “raise the benchmark across the industry.” In fact, with the Ultimate Edition raising the effective cost to $100, the new Grand Theft Auto could really set the precedent that many publishers have been waiting for.
