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Next Level Marketing: Fiction

Olivia Bennett by Olivia Bennett
October 3, 2026
in Technology
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Next Level Marketing: Fiction
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New Level Marketing: Fictional Vice City will officially replace the real NBA club on the basketball court

As part of an unprecedented marketing campaign, Vice City in Grand Theft Auto 6 will temporarily replace the Miami Heat for one night. On November 18th against the Milwaukee Bucks, basketball players will take to the court wearing unique uniforms inspired by the iconic Rockstar Games gaming aesthetic. The event will also host a series of themed activities and launch an exclusive collection of Court Culture Vice City apparel.

This unusual collaboration will take place one day before the official release of “GTA 6”, which is scheduled to be officially released on Xbox Series X/S and PS5 on November 19.

Previously, the developers shared new details about the scale of Virtual Leonidas, where players will discover six zones, dynamic weather such as hurricanes, and more than 170 animals to hunt and observe. Such a PR stunt is sure to attract huge attention from millions of fans around the world.

New Level Marketing: Fictional Vice City will officially replace the real NBA club on the basketball court

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