Authorities in the resort city of Miami Beach approved by a slim 4-3 majority an official advertising campaign for Grand Theft Auto 6, in which Rockstar Games will invest approximately $3 million in local infrastructure. The decision came after a heated debate in the city council: opponents worried that a connection with the crime series would damage the city’s reputation, while supporters pointed to the inevitable global craze and the opportunity to capitalize on tourist flows.
The ad campaign itself will take on a low-key format: the GTA 6 logo won’t appear on municipal property like lifeguard towers, but will instead be integrated through the city’s partner Boucher Brothers Hotel Company, whose umbrellas and sun loungers were previously seen in the game’s first trailer with parody names sisters sol. Experts say the deal may just be Rockstar’s first major wave of promotions in the region ahead of the release of its most anticipated project in a decade.
